SalonTarget® is a privately held company headquartered in North Easton, Massachusetts. The company’s Salon and Spa Management Software and patent-pending touchscreen kiosk system provide salons with a digital advertising revenue stream, a product and service promotional tool and a salon management solution — all in one.
SalonTarget® Executive Team
Anthony Masciarelli, Co Founder-Salon Owner
For over 28 years Anthony has owned and operated many successful businesses. His entrepreneurial skill and passion for inventive ideas propel him to success in every business he is involved with, from start to finish.
In 1984 — at the age of 21 — while attending Northeastern University, Anthony formed ANM Inc, DBA Paradise Cleaning Company. The company specialized in commercial cleaning services for restaurants, medical facilities and offices. Anthony personally negotiated and was awarded the cleaning contracts from numerous well-known companies including Chili’s restaurants, Hallamore Trans, Milton Medical Labs, and La Paloma restaurants. The company later expanded to offer residential carpet and upholstery cleaning.
In 1993 Anthony and his wife Annemarie formed La Novita Inc., a salon & spa located in Randolph, Ma. The 1200 square foot salon opened with only 6 styling stations. Today, La Novita boasts over 4500 square feet and includes 16 styling stations, 5 treatment rooms and 4 manicure & pedicure stations. It is one of the largest privately owned salons in the country with over 30 employees and sales in excess of a million dollars.
La Novita has been recognized by the Paul Mitchell Company and awarded Focus Salon Status as one of the highest grossing retailers in the business. Anthony has earned recognition as a dynamic and passionate speaker and is frequently called upon by salon distributors to share his experience and creative ideas with other salon owners.
In 2005 Anthony introduced a revolutionary product to the salon industry. Drawing upon both his experience as a salon owner and irrepressible entrepreneurial nature, Anthony formed Mobile Color Systems Inc., and invented the Mobile Color System. The Mobile Color System was Anthony’s answer to what he saw as the stylist’s unnecessary and time-wasting practice of mixing hair color in a back room, where all of the color and mixing tools are stored, while the client waiting unattended in the chair. The Mobile Color System became a hair color delivery system for stylists — a specialized steel cart that stored a full line of color tubes, developers, brushes, bowls and gloves. It allowed stylists to mix and dispense hair color directly in front of the client at the chair, showing off the artistry, chemistry and skill involved with creating the perfect hair color — all while saving valuable time.
Anthony oversaw the design, engineering and manufacturing of The Mobile Color System, which quickly became a success in salons across the country. The timing couldn’t have been better, too. When the Mobile Color System was introduced, the industry was competing with the inexpensive and one-dimensional boxed hair colors sold in drug stores. These products directed consumers to “just add water,” which led people to believe that professional salons did the same. The Mobile Color System helped salon professionals shine a light on the respected and delicate practice of hair color mixing.
David Masher, Chief Product Officer-Co Founder
David has honed his critical skills through many years of in-depth Internet, search and broadcast convergence experience as related to education; Art Direction/Project Management; Video Production; User Interface/Experience Design; Sound Design/Composition; Web Application Architecture; “Big Data” Systems. As a senior vice president, he had 11 years of brand, media, content and partnership experience with some of the biggest brands. His work has been recognized by: 2 Group Emmy Awards; 8 Group Emmy Nominations; 1 Individual Emmy Nomination; 1 Peabody Award; 5 Telly Awards.
David has held such positions as SVP BobVila.com/Sears Online; Lead Kiosk/On-Line Designer: Kodak, Boston University, and Volkswagen Auto Stat Museum; Creative Director/Client Partner:@Home/Excite; Producer/Lead Animator/Director: Emmy Nominated Rough Cut – Woodworking with Tommy Mac, Emmy Award winning Carmen Sandiego series, “ZOOM” and “NOVA”; David has been a member of the following advisory boards: North Shore Community College, The Art Institute of Boston, and, Trustees of the Rowley Library. When not spending time with his family, David enjoys sailing, mountain biking and playing jazz.
Halldor Utne, CTO
Halldor has over 21 years of web development consulting experience. Specializing in high performance websites like BobVila.com, Sears.com, and Craftsman.com. He worked extensively with senior management on initiatives to meet and/or exceed company financial goals, SLAs, third-party integration and overall customer expectations. Halldor received his Industrial Automation Apprentice Certificate in Norway.
John Manfredi, VP of Engineering
John has over a decade of experience in the design and implementation of audio visual systems and instructional media for higher education. His work there developed a deep appreciation and sensibility for control system and user interface design.
John earned his masters in technology in education after returning from a three semester tour as a foreign language expert in Hangzhou, China. This experience and his interest in computer graphics led to research in the application of real time computer simulations to task based learning. His most recent project is a collaborative virtual environment aimed at facilitating second language acquisition while accommodating individual learner styles.