Customer reviews are a double-edged sword, but a necessary one. As a salon or spa owner it is vital to the success of your business that you facilitate the review process with your customers – especially your happy, “repeat” customers.…
Heather Carr is owner of Sacarrha Salon in Pawtucket, RI. She started working as a shampoo girl in a salon in the 10th grade and attended cosmetology school at Davies Vocational High School before getting hired as a stylist at…
There’s no debating it: Being a stylist is hard work. It can take an undeniable toll on the body and cut short what could have been a long and prosperous career. Carpal tunnel. Plantar fasciitis. Shoulder issues. The list stretches…
When you interact with as many successful small businesses as we do, common themes begin to surface. One of those is the importance of hard work and perseverance, particularly in the early days. Maria Francesco Salon & Spa is no…
The client list is the lifeblood of any salon or spa. We depend on it for all our communication with clients, whether for booking confirmation, rebooking, promotions & email marketing or sending out important updates about our business. It's a…
Leah Marie had only been manager of Beautique Salon for two years when tragedy struck. Her co-worker Darlene, who had previously been diagnosed with – and overcame – breast cancer, suffered a relapse when a brain tumor was discovered in…
“It’s crazy that some salons are still working off a book. They have no concept of who is coming or going.” - Meghan Harrah, EYEFUL Beauty With all due respect to the Old School, it's time to bring your salon…
Jill Cunha has been a salon manager for North Andover, Massachusetts salon Bella Vita for 17 years. This year the salon owner is stepping away from day-to-day responsibilities, leaving Jill in charge. When asked what her biggest salon management challenge…
The salon industry and salon marketing has gone digital whether you like it or not. I've worked with many a salon "stuck" in the old school way of doing things: appointment book, newspaper ads, direct mail. There are still salons…
Like many salon owners, Kelly O'Day jumped into salon ownership only after putting in years behind the chair as a stylist. "I worked at a few salons but reached a point where there was nowhere else to grow," says O'Day.…