Re-Open Series: Lisa De Simone of Soma Salon
It feels safe to say that the salon and spa industry was among the hardest hit by the COVID-19 shutdowns. Maybe that’s because we’re so close to it. But I don’t think so. We have only to look to our…
4 Re-Open Ready Features for Salons and Spas
We’re thrilled to see so many salons and spas opening back up for business, or preparing to. This has been the biggest challenge our industry has ever faced. Hands down. Now the hard work really begins. For most of you,…
Texting From the Queue – Staying One Step Ahead of COVID19 Reopen Guidelines
“What the heck is the ‘Queue’?” If you’re unfamiliar with SalonTarget software, you’re probably asking that question. The Queue is a feature within our salon management software that gives you an at-a-glance look at the day’s appointments – the time,…
Contactless Checkout: Reassuring Clients in the Era of COVID19
As hope grows that the nation is close to rolling re-opens, we salons and spas have to start preparing now for an anticipated "new normal." We are an industry heavy in physical contact. We need to reassure clients and guests…
Calm in the Face of Crisis: Making it Through the Coronavirus
In these times of uncertainty, we wanted to reach out and reassure you of some certainties, and to remind you that we’re all in this together. The Coronavirus situation is already hitting small businesses like yours – we know because…
5 Ways to Keep Customers Coming Back
Small business owners know firsthand that it’s easier to keep a customer than win a new one. The best salons aren’t just small businesses—they’re local institutions with a dedicated membership. But just because you’re getting some foot traffic through the…
Visit SalonTarget at Next Level 2019
Calling all New England salon & spa professionals! Next Level 2019 is just around the corner and tickets are going fast. SalonTarget will be there – will you? What is Next Level? Next Level is New England’s premier industry show,…
The Importance of Performance Reviews in your Salon or Spa
When was the last time you had a performance review? Last month? Last quarter? Last year? (If you say “I’ve never had a performance review,” you are exactly where you need to be right now: reading this post.) Performance reviews…
Salon Success, the Jesamondo Way: Community Action, Apprenticeships, and At-The-Chair Check Out
When Matt Traiger took over at Jesamondo Salon & Spa in 2014, he stepped into a business with a bit of history. The previous owner had been there 35 years, with employees on the books who had been there for…
Are You Getting the Most out of Online Reviews?
Customer reviews are a double-edged sword, but a necessary one. As a salon or spa owner it is vital to the success of your business that you facilitate the review process with your customers – especially your happy, “repeat” customers.…