Small business owners know firsthand that it’s easier to keep a customer than win a new one. The best salons aren’t just small businesses—they’re local institutions with a dedicated membership. But just because you’re getting some foot traffic through the…
The salon industry and salon marketing has gone digital whether you like it or not. I've worked with many a salon "stuck" in the old school way of doing things: appointment book, newspaper ads, direct mail. There are still salons…
It is officially gift card season. If you're not offering them at your salon, you're missing out. The gift card industry is expected to reach $160 billion by 2018 and every salon owner needs to be asking themselves "how do…
Did you know acquiring a new client costs five to 25 times as much as retaining an existing one? And that 20 percent of your clients earn you 80 percent of your revenue (often called the 80/20 rule)? Now that…
Welcome to Part Two of our three-part series on frequent salon management mistakes and how to avoid them. In Part One we focused on data security and acknowledged that technology is a fact of life and business. There's a right way and a…